Data-Driven Omnichannel Strategy

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At Faircom, we specialize in delivering, data-driven, integrated marketing and fundraising strategies that transform how you engage with your mission’s audience.

In today’s fast-paced digital landscape, reaching your donors and prospects through the right channel at the right time is crucial. Our expert team leverages advanced analytics and data-driven insights to craft personalized, cohesive marketing plans that span across multiple channels, ensuring your message resonates and converts.

From social media and email to direct mail and beyond, our holistic approach integrates all touchpoints, creating a seamless and impactful customer journey.

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Maximize your fundraising ROI with strategies that are not just innovative but also measurable and results-oriented.

Audience

Direct Mail

We offer strategy and execution for acquisition, renewals, and upgrades, including special audiences like mid-level donors, ensuring omnichannel alignment for optimal impact.

Direct Mail

Email Marketing

We craft effective email campaigns for donor cultivation and appeals, utilizing best practices in email strategy, copy, and design to drive engagement and fundraising success.

Email
Marketing

Social Media

We develop social campaigns to boost visibility, engage supporters, generate leads, and drive fundraising. Integrated with other channels, we maximize impact and campaign success.

Social
Media

Website Marketing

We develop campaign-specific landing pages and audit websites for performance, enhancing visibility, user experience, and SEO to strengthen your digital fundraising strategy.

Website Marketing

SMS / MMS

We create text messaging strategies for donor outreach, including cultivation, solicitation, and stewardship, designed to enhance overall campaign performance across all channels.

SMS / MMS

Paid Digital Media

We strategically develop, create, & optimize paid ad campaigns across multiple platforms. From creative to media buying, we engage audiences, raise awareness, generate leads, & drive conversions.

Paid Digital
Media

Channels

  • Direct Mail
  • Social Media
  • Email Marketing
  • Website Marketing
  • Paid Digital Media
  • SMS/MMS

Audience

Level/Steps in Donor Lifecycle

  • Prospects & Leads
  • Individual Donors
  • Multi-Year Donors
  • Monthly/Sustainers
  • Mid-level Donors
  • Major Donors
  • Planned Giving Prospects & Donors
Tactics Approach

Tactics

  • Donation Page UI
  • Messaging & Brand Development
  • Cultivation & Stewardship Communications
  • Prospect & Donor Research
  • Fundraising Events Production
  • Search Engine Marketing / Google Grant Management
  • Programmatic Media
  • Digital Out of Home
  • YouTube
  • Meta
  • CTV / OTT
  • Audio/ Radio
  • Search Engine Optimization

Reporting and Analysis

Our reports are comprehensive documents designed to provide insights into the performance and impact of our clients’ marketing and fundraising efforts.

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1. Campaign Performance Metrics

Detailed analysis of key performance indicators (KPIs) such as donation amounts, response rates, and engagement metrics across different channels.

2. Donor Insights

Information on donor behavior, segmentation, and trends to help understand and optimize donor relationships.

3. Impact Analysis

Evaluation of how fundraising activities have contributed to the client’s goals and mission, including case studies and success stories.

4. Strategic Recommendations

Actionable insights and recommendations based on data analysis to improve future campaigns and strategies.

5. Financial Reporting

Breakdown of budget allocations, expenditures, and return on investment (ROI) to ensure transparency and financial accountability.

These reports are tailored to each client’s specific needs and objectives, providing them with the information needed to make informed decisions and refine their strategies.

Questions About Our Services Or Approach To Fundraising?