Category: Planned Giving
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Navigating GivingTuesday: 5 Strategies to Amplify Your Fundraising Efforts
GivingTuesday represents a global generosity movement unleashing the power of people and organizations to transform their communities and the world. Each year, this day of charity following the US Thanksgiving holiday continues to attract more participants and donations. As GivingTuesday continues to grow, with a 0.6% increase in donations in 2023 and $3.1 billion raised…
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Revamp Your Planned Giving Approach: 11 Tips
Prioritizing planned giving is crucial for nonprofits, as it represents a strategic investment in the organization’s future stability and growth. This foresight ensures the sustainability and resilience of nonprofits, allowing them to continue their mission-critical work well into the future. Yet many organizations may put planned giving investments on hold because these returns won’t be…
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11 Tips to Maximize Your Alternative Giving Impact
Understanding and promoting alternative giving methods open up myriad pathways for nonprofits to amplify fundraising efforts substantially. In the current philanthropic climate, where donor preferences and financial environments are ever-changing, it’s crucial for organizations to adapt and adopt a more diversified approach to soliciting support. Alternative giving encompasses a wide range of options, from DAFs…
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The Role of Engagement Data in Nonprofit Marketing
Marketing is no longer just about creating catchy slogans and flashy advertisements—it hasn’t been for quite some time. For-profit and nonprofit entities alike are competing for individual attention, and the most successful players are breaking through the noise in the market by offering unique, engaging experiences for their audiences. For nonprofits to stand out with…