Faircom New York specializes in integrated nonprofit digital marketing services
Online marketing is key to growing your nonprofit’s donor base and increasing engagement among your supporters and prospects. Total online revenue for nonprofits grew by 32% in 2020, accounting for 12.9% of total fundraising. As an integrated marketing agency, the campaigns we develop cross from offline channels to your website, email, social media, digital ads, and even text messages. We are also now offering virtual and hybrid event planning services to many of our clients including webinars and virtual galas.
Nonprofit digital marketing services
Integrated Digital Fundraising
Faircom New York teams work side by side to develop integrated and effective fundraising campaigns. Campaigns cross from offline channels into email, advertising, social media, and your website. Events are transported into a digital space through microsites, online event ticketing, email communications, digital auctions, and online donation forms.
Email Marketing
Through email acquisition efforts, we grow your subscriber file and develop a custom targeted welcome and cultivation strategy. We’ll help you help develop an annual email fundraising calendar to upgrade current donors, renew lapsed supporters, and cultivate non-donors.
Digital Advertising
Faircom works with many nonprofits to reach organizational objectives using small to mid-sized ad spend budgets.Through paid search and social media channels, we help you grow your email file, increase campaign engagement, promote events, and drive donations.
Social Media Copywriting And Design
Social media is an essential tool for nonprofits wishing to make themselves known, acquire new donors, and maintain a strong bond with them. Faircom New York can help you build on or improve your organic social media and digital advertising strategy with an eye on brand awareness, engagement, and fundraising. We can also deploy and manage paid search, Google Grant, and social media ad campaigns and integrate your social media and email marketing efforts.
Web Pages and Donation Forms
We often advise clients on the donor experience on their websites, helping them to optimize giving pages and donation forms/landing pages for each campaign. This can include designing landing page banners, writing copy, creating monthly and planned giving pages, and conducting a website audit to support SEO and UX improvements.
Text Messaging
2020 saw a huge lift in engagement for fundraising campaigns through text messaging, with a 4.2% average click-through-rate (almost double the average email open rate). 28% of online gifts came from mobile, making text-to-give a new imperative for nonprofits. Faircom can help implement a text-messaging program to engage your supporters and boost revenue.
