Category: Mid-level Giving
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More Donors, Less Money: What Nonprofits Should Know About The New Tax Law
The One Big Beautiful Bill rewrites the rules of charitable giving incentives. Here’s what’s changing and where fundraisers should focus right now. A new study from the Indiana University Lilly Family School of Philanthropy landed this week with a finding that should stop every nonprofit fundraiser mid-scroll: the tax provisions in the One Big Beautiful
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How Philanthropic Power Has Shifted and How New Policy Could Change the Game
Part 1 of Power, Priorities, and Philanthropy Total giving is at record highs, rightfully a cause for celebration in our sector. But a deeper look at the data also shows something more profound: a decades-long shift in who is driving American philanthropy. Simultaneously, just as this transformation reaches a critical point, new federal legislation offers
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The Role of Engagement Data in Nonprofit Marketing
Marketing is no longer just about creating catchy slogans and flashy advertisements—it hasn’t been for quite some time. For-profit and nonprofit entities alike are competing for individual attention, and the most successful players are breaking through the noise in the market by offering unique, engaging experiences for their audiences. For nonprofits to stand out with
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10 Effective Strategies to Attract, Engage, and Retain Mid-Level Donors
Attracting, engaging, and retaining mid-level donors is essential for the financial sustainability and growth of nonprofit organizations. While they are typically a small portion of an organization’s overall donor base, mid-level donors pack a powerful punch – contributing significant revenue, displaying strong retention rates, and having the capacity to provide sustained support. These donors are